Making posts user friendly will make them SEO friendly as well. Two for one sounds good to us!
Content - Content should make sense, be exciting/interesting to read and offer something to the user. Including photos and infographics is a really good way to make content more engaging.
Readability - Focus on how you write the post. Sentences should not be too long, vary how you start sentences and try to link sentences together (and, but, etc…). Paragraphs shouldn’t be too long also; but it is good to use them. For longer posts consider using headings. When you add headings there will be a choice of heading type (h1, h2, h3 etc). H1 is used only for the main title. H2 is used for key subheadings. H3 is used for subheadings below subheadings or less important subheadings, etc...
Structure - Using images with taglines is great to break up posts and draw attention to key points (like in a newspaper/magazine with quotations blown up). Bullet points for lists help user readability and make content more readable for search engines also.
Users won't wait for your page to load; they want information quickly and easily so make sure everything you add to your post has a purpose and won't negatively impact the performance of your site.
Text - Text will not impact the performance of the page but too much/too little can be an issue for SEO (300 words recommended for main posts. Smaller updates can be shorter)
Social Media - Adding content from social media is a good way to increase user engagement across your site. Only do this when it makes sense and will help the user. Only 1 embed per post max.
Links - Links are one of the most important ways of increasing movement around your own site and to build the legitimacy of your site for search engines. When appropriate (e.g. for a product on another site) add useful links for the user both within your own site (e.g. find out more here) or on another site (e.g. check out ‘example.com’ for extra tips).
Title and meta description - The title should be clear to a user reading it, not too long or short (see below for this), and give as much info as possible whilst sticking to the main message of the post. The same goes for meta description - often the post content will be appropriate here but ensure formatting and content is of a high quality; clear and concise.
Stick to 10 categories max, with one per post and use tags to link similar posts together. Check out our comprehensive guide on website structure here.
Yoast is a complicated tool but it's essential for ensuring your posts are readable and well optimised. Check out our full guide on Yoast here.
Great! Now you've covered everything you'll need to get SEO on your site up and running! There's always more to learn, so take a look at some more of our posts below, or check out other posts from the SEO category!